Interesting heads-up if you catch this post on Friday ... Phil Cooke is making his latest book, "The Last TV Evangelist" available as a free download until midnight.

Cooke has some pretty deep ties to Lakewood, working on the production team with Joel back in the days of John Osteen's ministry. Now, he runs a production company and consults with a lot of the more well-known television ministries around the nation, including Joel's.

This particular book is intriguing, but I have to confess to putting it off because I kept thinking to myself, "When exactly do I plan on having anything to do with a media ministry." Yes, yes ... I know ... internet counts there. Fine. But as interesting as the topic struck me, there was enough of a disconnect for me to put it off. No excuse now that it's a freebie.