As expected, a story in the Chron's Religion section. Also, a book excerpt (one of five planned).

Depending on which part of the paper you read, a couple of the facts seem to change, though:

Y.B.L.N. Print Run
Editors note in the book excerpt:
Joel Osteen's freshman publishing effort started with a printing of 250,000.

From the article:
With an initial printing of 136,000, Osteen's first book, Your Best Life Now, attracted an audience just waking up to Osteen and his growing Houston church.

B.a.B.Y. Print Run
Editors note in the book excerpt:
His second book, Become a Better You: 7 Keys to Improving Your Life Every Day, hits bookstores this week in a printing of 3 million.

From the article:
It debuts with at least 2.5 million copies, the largest first run in Free Press's more than 60-year history.

Well, at least they spelled his name right.