Wow ...

» Publisher's Weekly: New Osteen Book at Three Million (Lynn Garrett)

The next book from megaselling pastor Joel Osteen — Become a Better You: 7 Keys to Improving Your Life — will have a first printing of three million and a one-day laydown on October 15. According to Free Press publisher Martha Levin, the house upped the ante from two million just this week, in response to "the enthusiasm of the accounts," she said. "We've been going at full tilt with this book since January, and in talking to people it became clear that two million wasn't going to be enough." The Osteen first printing is believed to be the highest for a hardcover book in S&S history, said spokesperson Adam Rothberg.

Well, we've finally got a confirmed title for the book. I'm just blown away by the intial print run on this, though. Even though the first book is over the four-million mark and Joel remains a ubiquitous figure in Christian media, I'd have thought a run of 1 mill off the first batch might be sufficient to get things going. Apparently, that ain't the case.

Now if I can just get through a couple of other books by the end of this weekend, I can start in on Marcos' book.

hat tip to DMN Religion Blog